The process
There are a lot of tools out there that can help you build a website. Those that are aimed at internet novices who need nothing more than a collection of informative pages can be lacking in depth as well as flair. Other more sophisticated solutions can appear to offer functionality rivalling a non-automated service, but the task of managing the site can become a strain.
The problem is it's hard to tell what scale of effort you'll require to run your website until it's actually running, serving your audience and communicating with the rest of the world. London City Media can shed some light on that by offering you a range of Maintenance Options, geared to suit your level of web know-how.
Design isn't just visual
A website's ability to engage its audience comes down to more than just how nice it is to look at. At London City Media we adhere to these three design principles:
- Search Engine Optimisation (SEO) The key to getting your site in front of your target audience is mastering how it appears to search engines. This in turn relies heavily on knowing your market, and how they expect to find you. By binding a concise set of keywords and descriptions into your webpages, your content gets the best chance of appearing high up in search results.
- Clear message Clarity is key. Visitors to your website shouldn't have to struggle to work out what it is that you do. If you're representing a business, what products and services are being offered? If you're promoting an event, what, when and where is it?
- Easy access to the desired content Good design means a good user experience. Why force visitors to sit through introductory videos or endure loading screens if all they want is your contact details?
Visit our Portfolio to see the best of our work.